As our culture continues to innovate technologically and offer new choices for businesses, organizations and individuals, you must be ready to compete. A state-of-the-art PR and Media Kit design by RichLine Solutions will promote the relevant areas your business or organization feels are most important! Our focus is to ensure every recipient can find value in the story you want told.  
We design our PR and Media Kits to cover everything from who you are, to outlining your unique services and processes for your valued clients. RichLine Solutions applies unique internal practices to create effective public relations and media information kits that provoke interest, engagement and valuable coverage from your trade or consumer media target. 
Stellar presentation still matters – Graphic designs that pop and laser sharp copy always wins versus lack luster packaging, no matter how important or newsworthy the content. The PR and Media Kits and tools (photography, video, and any other multimedia resources) we create aren’t ‘fluff’ or “smothering” for the reader– they are designed to be factual, clear, and contain vital information and resources that make their jobs easier.
1. An Introduction To Yourself And Your Business
This is your chance to explain who you are, what you do and what purpose your business serves. Writing about ourselves and playing up our accomplishments can be incredibly difficult — if you’re getting caught up on writing out your professional bio, don’t be afraid to hire a copywriter. 
2. Your Mission
Sometimes known as a manifesto, this is your way of differentiating your business from the competition and explaining what it stands for. Differentiation is particularly important because customers have so many choices of who they can choose to work with and after awhile, it feels like a blur. Differentiation is about not being afraid to be unique and when it comes to small businesses; unique is good!
3. Testimonials
There’s only so much you can say about how wonderful you are before you sound incredibly full of yourself! That’s where testimonials come in. Whether they’re from readers, advertisers or clients, testimonials add a sense of credibility to your business. Potential clients want to know why it’s a safe bet to book with you. 
4. Frequently Asked Questions
If you find yourself repeatedly getting asked the same questions, stop and take note! Having an FAQ in your media kit can alleviate some of the basic email banter that comes with new inquiries.
5. List Of Notable Clients
Remember, a lot of your potential clients have never worked with someone in your industry before. They want to know that they’re making a sound decision and if they don’t have any mutual friends that have worked with you, the next best thing is a client who’ve taken the leap.
6. Services Offered
Are there particular types of projects that you enjoy doing? Highlight them! We love a few things that are a little less common including editorial design and media kits, so we make a special mention of those, along with the current web design and branding.
7. Packages And Rates
If you’re not great at talking about money, clearly listing your services with base-level pricing and an outline of what the client receives makes it clear from the beginning what the investment is to work with you (we always say “starting at” and then provide a custom quote when they’re ready). Never surprise anyone when it comes to money — be upfront right out of the gate so your client can make an informed decision.
8. Stats (If Applicable)
Statistics exposes the effectiveness of your services or products to a existing and potential client. Stats from client surveys reveals the narrative of your consistent delivery of quality in service or product. Let our team of experts gather this vital information, uniquely package and deliver it to your target audience.
9. Processes
Do you have a process you follow every single time? Designers and photographers usually have a particular set of steps they’ve honed to deliver a consistent outcome. A media kit is a great place to list them, so customers understand what goes into your work (and that this behind-the-scenes work contributes to the rates!)
10. Contact Information
The back page of your media kit should include explicit instructions about how to get in touch with you! We include full names and emails along with your mailing address. Make it as easy as possible for interested parties to contact you for product or services!
Interested In Learning About Media Kits?